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This Forza 3 post has been brought to you by Puma

We guess a lot of sneaker lovers also enjoy racing games, because Microsoft has announced that Puma will be an exclusive marketing partner for Forza 3. The result of this partnership ensures you'll be gawking at Puma ads throughout Forza 3 and guarantees Puma driver Natacha Gachnang will be the face of the game across Europe.

The partnership will even extend beyond the game, helping to create a Forza 3-branded Puma shoe and enveloping employees who are demonstrating Forza 3 at special promotional events leading up until its October 27 release in – you guessed it! – Puma gear. We think that's kind of good thing though, because the last time we saw the game it was tough to understand the publicists through those big driving helmets they all had on.