'Beat World of Warcraft' a game developer resolution for 2009

GameDaily has put together a short piece titled "Game Developers Resolutions for 2009", which is essentially a look at the state of the industry and how they think it can improve. While the piece focuses on video games in general, it does fire a shot at the MMO industry specifically -- namely its dominance by one company, and one title.

GameDaily's fourth resolution it hopes the gaming industry adopts is: "Beat World of Warcraft." They're not knocking the game when they say this. In fact GameDaily says, "World of Warcraft is great, and deserving of its status as the 900-pound gorilla of the gaming world. But as fans of video game football can tell you, competition is a good thing, and it's not healthy for the massively-multiplayer online RPG arena to have one name dominant for this long."
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Do you agree with this sentiment, and is the WoW-paradigm imprinted upon other games in or entering the MMO sphere (and upon the minds of many gamers) a limiting factor in developing massively multiplayer online games?

[Via WoW Insider]
This article was originally published on Massively.