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Pioneer's TAD shows off a new Blu-ray audio format at CES

Steven Kim

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Technical Audio Devices (TAD), a subsidiary of Pioneer, has a little something to show audiophiles that may lure them away from their CD transports yet -- a new 2-channel audio format for Blu-ray discs that it unapologetically claims "rivals 2-channel analog sound." We're not sure if that means reel-to-reel or vinyl is in the crosshairs, but the company is putting its apparently-unnamed format up for demo at CES. The demos are being hosted by none other than audiophile classic Sheffield Labs recording engineers Bill Schnee and Doug Sax, who have picked out some choice cuts to be played on pro-level TAD Compact Reference monitors and associated electronics; no word on if whiskey is part of the demo.

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