Shortly after Barack Obama's transition team urged Congress
to postpone the looming digital TV transition, FCC chairman Kevin Martin has hit back with suggestions to keep things on track. His primary concern is that delaying the cutover
, which has been scheduled for years and advertised as such, will confuse consumers -- and honestly, we think he has a point. If the February 17th changeover date
suddenly becomes meaningless, we could definitely see consumer confusion
about this whole ordeal hitting an all-time high. Martin was quoted at an interview at CES as saying that "there are options they can do without having to delay to get coupons flowing
immediately," suggesting that extra funding should be hastily given or that those 90-day expiration dates
be marked null and void. Additionally, many broadcasters have already scheduled work to take down their analog equipment, and cancellations could be costly and disruptive. Oh, brother -- just call us when this mess is over.