Latest in Gaming

Image credit:

Sony refuses PlayStation brand for PSP Phone?


Sponsored Links

We've been following PSP Phone rumors since 2006, forever on a tech timeline. A plausible device given the natural evolution of mobile gaming and Sony's proven desire to cross-license its Bravia and Cyber-shot brands for use on other Sony Ericsson phones. Not so fast buster. Mobile Today (citing "several sources close to the matter") is reporting that Sony Ericsson has been refused the use of the PlayStation brand by Sony Corp. after pitching the business case in December. A spokesperson for Sony Ericsson wouldn't comment directly on the matter but did say, "In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone." With Sony Ericsson posting a massive $346 million dollar loss today compared to the $95 million expected, well, maybe Sony's wisdom shouldn't be questioned. Then again, Sony's not doing much better.

[Thanks, Matthew A.]

Read -- Sony refuses to license PlayStation brand
Read -- Sony Ericsson slips into the red

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr