BlueStar looks to expand Blu-ray disc production and promote its Blue Book format

BlueStar and BlueRay logos We've tried to look past the naming train wreck that is BlueStar Technologies ("blue" instead of "blu," known as "Blue Ray Technologies" in Spokane), but would a little consistency be too much to ask for? Anyways, the Blu-ray manufacturer is on a bit of a tear. Looking to spend down its latest cash infusion, it has announced plans to open up a plant in Rome and is eying a second US location in either California or Montana. The company is touting its eco-friendly processes, which is all well and good, but it's the Project Blue book hybrid disc that really intrigues us. BlueStar is touting its new format as pirate-proof, with faster transfer and larger capacity, so what's not to like? Well, besides the fact that we've seen "pirate-proof" promises go down in flames, we're not so sure that what Blu-ray needs is another format.