BlueStar and BlueRay logos We've tried to look past the naming train wreck that is BlueStar Technologies ("blue" instead of "blu," known as "Blue Ray Technologies" in Spokane), but would a little consistency be too much to ask for? Anyways, the Blu-ray manufacturer is on a bit of a tear. Looking to spend down its latest cash infusion, it has announced plans to open up a plant in Rome and is eying a second US location in either California or Montana. The company is touting its eco-friendly processes, which is all well and good, but it's the Project Blue book hybrid disc that really intrigues us. BlueStar is touting its new format as pirate-proof, with faster transfer and larger capacity, so what's not to like? Well, besides the fact that we've seen "pirate-proof" promises go down in flames, we're not so sure that what Blu-ray needs is another format.