Gaming the ratings game

Life used to be so simple. You'd walk into a store, present your purchase, pay for it and walk on out again. The laws and regulations that govern both you and the seller were the same. With mail-order, phone order and digital downloads, that is no longer the case.

You see in a simple transaction, like the purchase of an MMOG, there are actually two distinct actions taking place, a purchase and a sale. The act of selling is governed by the regulations that the seller is subject to in their jurisdiction. The purchase is under the jurisdiction of the buyer.

It's funny, really MMOGs like Funcom's Age of Conan on Australian shelves may trigger all sorts of fines (especially if the title is ultimately refused classification), but sales of the same title to Australians via Steam could well be immune to all the ratings fuss.

Simply put, the enforcement act that governs the sales of rated and unrated material in Australia applies almost entirely to selling (not to buying) and the act of the sale for most digital downloads is taking place out of range of those regulations.

To illustrate with a practical example of how the regulations work, X18+ materials cannot be sold in any states and territories of Australia, except the ACT and Northern Territory. However, the regulation only restricts the sales and sellers, not the purchase and purchasers (with an exception that a minor may be fined if they knowingly purchase adult materials). As such, NT and the ACT have quite a trade going in mail order adult material to other states and territories within Australia, and adults in those locations have no issues with ordering material that cannot otherwise be sold or demonstrated in the places where they live.

The same regulations that govern this material also govern games. In theory (though we suggest you get appropriate legal advice if you are a seller) there seems to be no barrier to simply bypassing the Australian Classification Board with a game and selling it via Steam or Direct2Drive or something similar -- so long as neither the sale nor the seller are taking place within Australian jurisdiction -- and generally they're not. The EA Store probably wouldn't be able to do this, as they do handle their sales within Australia, even if the downloads themselves are coming from overseas.

"Where a sale is within the jurisdiction of the relevant State or Territory legislation," a spokeswoman for the Australian Attorney General's office informed us, "it is a criminal offence under those laws to sell unclassified computer games." -- and of course, the sale via many digital download services does not appear to be under that jurisdiction.

We're not sure if other countries have similar regulations to Australia's in this regard. Games ratings in the USA are completely voluntary so titles there don't technically need to be rated at all, though it is generally done as a matter of course.

All in all, this is a bit of a gray area -- as import and Customs regulations have only partial parity with classifications -- but if it were to prove out, titles that are refused classification in Australia could potentially just move to a digital download system, without significantly sacrificing sales.

Note: If you're looking for the original article on MMOG classification (or lack thereof) in Australia, you can fine that here: http://massively.joystiq.com/2009/01/28/mmogs-defy-classification-in-australia/

This article was originally published on Massively.