And there are some inter-character features as well: you can now comment on character profiles, which might be a good or a bad thing -- you could mark a good player or maybe label a ninja (though we're not sure what kind of moderation there is for that. And finally they've created something called the PuGchecker, which lets you quickly and easily enter character names and see what raid achievements those characters have earned (so if someone says they've been to OS before, you can make sure it's true). And they've even got an ingame macro you can use to run the script from directly in the game.
The rate of development over there is pretty impressive, and the site has definitely grown into much more than just your average Armory substitute. At some point you wonder just how many of the features are necessary (if you ever want to see your character in 3D, you can pretty much just log into the game), but they're definitely getting creative.