All Telefonica markets to be rebranded as Movistar

Movistar is already Telefonica's mobile brand around the world, but the Telefonica name lives on for some of the company's other services like wireline -- for now, anyhow. At a recent directors' meeting in Madrid, Telefonica announced that all of its services around the world would be rebranded as Movistar, both mobile and otherwise; only O2 will survive the consolidation in the UK, Ireland, Germany, the Czech Republic, and Slovakia along with the Vivo brand in Brazil. If you're getting all teary-eyed about the change, take solace in the knowledge that Telefonica will live on as the corporate parent of the whole mess -- just don't expect to be picking up a Telefonica payphone in Spain anymore.