Analyst: Lost and Damned earned $18 million online, $3 million at retail


Electronic Entertainment Design and Research (EEDAR) analyst Jesse Divnich's crystal ball predicts brick-and-mortar retail sales of GTA IV's expansion, The Lost and Damned, to be less than $3 million. He believes current global sales from customers who purchased it across Xbox Live to be around $18 million. This latest bit of analyst prognostication comes following Pachter's missive (translated from an Illuminati memo) that GTA's biker expansion could sell upwards of two million units by year's end.

Although the 6-to-1 online vs. retail ratio seems dramatic, is it really surprising when The Lost and Damned was promoted as a DLC pack anyway? In this case, retail was just a middle man, as those who purchased the "game" at their local bodega received a card with a code to download the expansion. All we really know at this point is that the game is selling very well.
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This article was originally published on Joystiq.