In a shocking development, Twilight's mostly tween girl audience may not have quite bought into this Blu-ray thing yet, since despite selling 5.2 million copies of the weekend, the movie only managed to move less than 5% of that total on Blu-ray. Making the HD edition available only at Target and Best Buy likely didn't help, but earlier reports pegged the director as extremely pleased about how the vampire's sparkling effect turned out in HD, so Summit Home Entertainment and the BDA may have missed a great opportunity to expand their audience. Well, there's always Twilight 2.

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Twilight tops the DVD charts while Blu-ray sales lag behind