"We don't believe used games are in the best interest of the consumer," Fils-Aime said. "We have products that consumers want to hold onto. They want to play all of the levels of a Zelda game and unlock all of the levels. A game like Personal Trainer: Cooking has a long life. We believe used games aren't in the consumer's best interest."
While it may be true that designing a game that can be replayed enjoyably for years is a good defense against used games, many consumers will still fast-track their way through games to trade them in as quickly as possible for something totally new ... just because. Reggie follows up this argument with an odd point -- that other forms of media don't have significant used markets.
"Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. You don't see businesses selling used music CDs or used DVDs. Why? The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games."
That strikes us as just wrong. There have been used book shops worldwide for as long as there have been books, and there's even (at least one) chain of stores devoted entirely to it. And stores like Hastings and CD Warehouse trade heavily in used DVDs and CDs.
Nintendo Wii console