Change4Life encourages video games in new ad

Change4Life, the British ad campaign designed to encourage kids to be active, is releasing a new television ad that approaches the topic of games. While the previous release from the campaign drew a visual parallel between video games and "AN EARLY DEATH," the new ad, created by Wallace and Gromit's Aardman Animation and debuting tonight, actually suggests playing "active" video games, as part of a daily "60 active minutes."

The organization finally seems to have realized that there are video games out there that promote movement! The more thoughtful, less melodramatic message is probably a response to the companies who became quite upset with being portrayed in such a terrible way last time. For an idea of what tonight's ad will look like, check out Change4Life's previous (totally cute!) commercials on the Department of Health's YouTube channel.

This article was originally published on Joystiq.