EEDAR predicts slower April sales, success for Rhythm Heaven

EEDAR's Jesse Divnich released a Retail Sales Preview for April, containing predictions for hardware and software sales results for last month. It starts on a down note, unfortunately, with a projected decline in software sales of 17%. "We believe the weak retail environment is to blame for the year-over-year decrease in [average selling prices]."

Music and rhythm games got somewhat of a boost in April, according to Divnich, but only because of heavy discounts. "The biggest sales occurred at Wal-Mart.com with certain Guitar Hero World Tour SKUs being discounted by as much as $90 and Best Buy with a sale that gave away Guitar Hero: Aerosmith for free with the purchase of Guitar Hero: Metallica."

The two success stories this month are both DS-related. Hardware sales went up over last year, but only because of a new DS launch -- The DS is predicted to be up 129% year-over-year thanks to the DSi. "Without the DSi, hardware sales would have likely been down by over 27%."

In software, Rhythm Heaven's "sales performance has been nothing short of amazing," according to Divnich, with sales of around 154,000 copies. The reason? "Nintendo's ability to leverage an effective marketing campaign using a celebrity (Beyonce)." Hopefully some of the people who bought it because they saw Beyonce playing it will then play it themselves. They might like it!

This article was originally published on Joystiq.