Despite staying well outside the game media's chronicles of ridicule, Starbreeze's Vin Diesel star vehicle (note: not the one that's about him driving vehicles) failed to appear among the NPD group's list of top sellers for April. According to the NPD's Anita Frazier, The Chronicles of Riddick: Assault on Dark Athena sold 100,000 units across all platforms during its debut month. Oddly, the NPD data includes figures for March, even though the official North American release was on April 7th.
Since Starbreeze's previous effort, gothic comic adaptation The Darkness, broke into the top ten in June 2007, Riddick's performance may seem disappointing, especially in the face of positive word-of-mouth and a relatively quiet release month. Without a new tie-in film to generate buzz, the impetus fell on Atari's marketing -- and it seems to have failed to convince gamers that Vin Diesel still has some gas left in him.
Atari hadn't responded to our calls at the time of publishing, nor our suggestion to feed Vin a spicy burrito.