Latest in Gaming

Image credit:

Sega's promotional Smart car displays not-so-smart marketing

Shares
Share
Tweet
Share
Save
What kind of car would you associate with Sonic the Hedgehog? Does Sonic have any defining characteristics that some cars share? Ah, that's right! He's small! Smaller than a normal car.

... at least, that's how Sega of France's thinking seems to have gone. A Sega fan spotted this Sonic Unleashed-branded Smart and sent a picture into Sega's Sonic blog. We suppose it's appropriate given the game it's advertising: it makes as much sense to pitch a game about running fast with a pokey, bulbous little car as it does to make half of that game about a stretchy-armed werehog. At least the car's mostly blue.