Like momma always said, if you're gonna effect change, the best place to be is on the inside
. Avni Yerli, managing director and co-founder of Crytek
, has joined the GDC Europe advisory board, where together with existing members he hopes to "create a conference that will hit the industry's nerve."
GDC Europe's Frank Sliwka put it another way, offering hope that Yerli's membership will "elevate the conference to a whole new level." Let's just hope the board's processors can handle the stress without -- dare we say it -- crying.