talking about the company's position in the MMO market with Develop. He believes that Blizzard is uniquely positioned within the industry and that it's all about the players:
"The story behind us is the passionate community that has grown up around our games," he explains during the interview. "Our commitment to quality has helped us grow a global audience that has grown with every release. While our competitors will be trying to overcome these challenges to grow their brands, we're already a major player there. None have achieved the same level of online growth as World of Warcraft. We're able to leverage huge investments in new content across the world's largest MMO subscriber base."