Guild Wars celebrates Wintersday in July

Here in the UK, the concept of Christmas in July is almost unheard of. Indeed I've only heard about it because, as a journalist, the Christmas in July events are where all the big consumer companies and department stores unveil their Christmas must-have toys and gifts. The whole thing seems much more prevalent in the US and Australia, oh and in Guild Wars.

Yes, that's right, Guild Wars. NCsoft have announced their 2009 Wintersday event, the Tyrian New Year celebrations, will be taking place between noon PST on Friday July 17th until 11:59pm PST on Sunday July 19th. It's just a matter of chatting to a seasonal priest in the decked-out locales of Ascalon City, Droknar's Forge, the Great Temple of Balthazar, Kamadan, or Lion's Arch to get teleported to the Snowball Arena. You can then do battle with other players and earn candy cane shards which can be exchanged for a wealth of seasonal gifts.

For more information, check out the official Wintersday site here.