Real-life WoW-style name tags

Now this is the sort of thing YouTube was made for. Aram Bartholl, a German artist "famous for his exploration of the relationship between the digital and physical world," did a WoW-inspired project at the Laguna Art Museum in Laguna Beach, CA yesterday afternoon. It looks like it was a repetition of the project in the video above, which took place in Germany Belgium (sorry!) in 2008.

Essentially, he has participants construct big floaty name tags, like the names that show up over your characters' heads. The people then walk around the city with the tags floating over them, held by additional participants. The overall effect is pretty cool. If anyone was in Laguna yesterday, I want pictures and/or video, please.