Cowon S9 players in terms of aesthetic design. And black is always the best choice to frame its high-contrasting, 3.3-inch AMOLED if you're the type who likes to see the display fade into the device during particularly dark video sequences. Still, choice is good, and white DAPs are trending (again) so why not ceramic white? It's not like the S9's viewable display actually stretches end-to-end like you might assume.
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Cowon S9 pales in white