We've already gotten a pretty good look at LG's stylish new BL40 phone (also simply known the new "Chocolate") courtesy of some official shots, but no phone launch would be complete without an over the top ad, and LG's naturally got that covered as well. As you can see for yourself after the break, the 4-inch, 800 pixel wide display is one of the main selling points here, and if that's not enough for you, we hear you can even use it to output full HD video to a TV. Unfortunately, there's still no word as to when it'll be release 'round these parts, although there's at least some indication that it could be making its North American debut on Telus.

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LG's BL40 "Chocolate" phone sashays its way through new ad