You know how serious Microsoft is about those new retail stores it's currently building? New logo serious, fool. This artful rethink of the familiar Windows logo just popped up in a trademark filing saying it'll be used to identify "retail store services and online retail services" for computers, media players, cell phones, video games, and more. Sounds like this is one box you'll be seeing in person sometime soon.

[Via PC World]

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Microsoft's new retail logo revealed in trademark application