Sony's new PS3 Slim ads prove it 'gets' the internet
By Joshua Topolsky 
posted Aug 27th 2009 7:15PM
posted Aug 27th 2009 7:15PM
We have to hand it to Sony, they've followed up nicely on their "worst kept secret" trade show jokes with an ad campaign that is fittingly self aware. Our only gripe? That cheap shot at Bernie Buncalan -- his blog is pretty good. We also packed in another video after the break. Enjoy.
C'mooooon!
Ohh I like these.
Hell yeah! Love the waving hand in front of the projector!
Okay these are great commercials, and I hate commercials. (except for that old Sprite commercial where the animated sun pops out of the bottle and tries to kill a family... good times.)
Ha! These are pretty good.
Haha the second ad is pretty hilarious, finally SONY is getting it.
Anyone noticed the keyboard cat T-shirt on that rumor monger?
This is one of the best ads i have ever seen for years! so funny "We don't comment on rumors" and 299$ signs is everywhere XD.
Ok, these commercials are good. I lol'd so they must be.
About damn time they came up with some good commercials (and the second one was GREAT). Their, make ads so creepy everyone is uncomfortable, plan should have gotten the ad department dragged out back and shot.
Wow, the difference between the Western marketing and the Eastern marketing is amazing. Who knew?
that's it? no way this is a Playstation 3 ad, it doesn't have any scary shit!!
hahahaha, c'moooooon. haha these are the first sony commercial i can say that i have really liked in a while.
Wow these ads are awesome.
Good commercials, but why are they upset at them using bernie? Since they used his name/likeness, he both agreed to it and got paid....I'm sure he didn't mind.....
heh. get it engadget? they're making fun of you.
I love it. Damnit Sony, I hated you for saying that Backwards Compatability for PS2 would never come back on PS3 (hopefully that's similar to this situation) but this commercial has appeased me :3
These ads really made sense and are funny while being short, can't wait to see Microsoft console hunters ads. This should be a good weekended.
That, and the Xbox 1 is utter crap
you mean this commercial?
http://www.youtube.com/watch?v=RQ7BAIa-I2E
hahahaha
Love it
It only does everything, except linux or PS2 games.
R.I.P. backwards compatibility
Mine does
I think a username that is more than 4 times longer than you post is call for a major fail.
Name another console that does do Linux... Dont act like its something that everyone else has. Lack of Backwards compatibility is a negative, but in reality how many people will go back and play PS2 games when they have a PS3?
And Hulu.
Zack I play God of War 1 & 2 Monthly...
Give up on PS2 compatibility for chuff sake!
Hearing this silly whining is worse than a bunch of Apple fanboys having a Microsoft hate fest for fuck sake.
Yeah, for gruff sake!
@Zach
So are you stupid or what? Just because other consoles don't have it, neither should this one? Wow, way to innovate, you would make a great product!
@Zach&Aaronage: Oh chill, I'm just making fun of an advertisement.
@Zach
I would guess that MANY people go back and play PS2 games. They are still MAKING NEW PS2 consoles!
Nintendo has stopped making GameCube. And MS has stopped making XBOX consoles. Sony is the only company making last gen consoles. It is also the only one without backward compatibility. (Save the first gen PS3)
It was funny when the xbox 360 first came out, that everyone was whining (Ps3ers) and complaining that it had limited backwards compatibility. but now the ps3 dropped BC COMPLETELY they just shrug it off and say "who cares"
Mine does. If PS2 b.c. and Linux were that important to you, you would have already bought the damn console. C'moooon. Who are we kidding?! They were FAR from being important features. You cheap asses begged for a price drop in every freaking blog posts about the PS3. Now you have it. So STFU about b.c. and Linux.
> "It was funny when the xbox 360 first came out, that everyone was whining (Ps3ers) and complaining "
dude, when xbox360 first came out, there was no PS3
Just buy a PS2. Only $100.
Love them.
those ads are quality
These are good. Great Marketing Sony !! I want another one now, so it works.
Yeah, plus you can tell he's playing LBP, no wonder he hasn't hooked on the internet, nice work Sony, now I definitely want to try that game out. Talk about marketing.
However, LBP is 100% times better when you go online and see other people's levels. It's also 200% better with friends.
It Does Everything alright.....
but AUTO-SYNC trophies, and install games as they download....wish those features were thereat LEAST the Auto-Sync....
i don't know what's cooler, the commercials or everyone Low Ranking "Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO"? LAWL.
Heh, that's pretty funny. Loved the moon projector.
They should have has these commercials around for the launch 60GB since that SKU really did do everything. That being said Sony has finally realized how to market the PS3, I always thought that guy did a good job in the MLB 09 The Show commercials.
No shit. Is it just me, or did the whole mentality of the PlayStation brand change when the PS3 came out? From the logo, to the branding, to advertising, everything was such a radical departure from the very successful PS2 era. I've thought the PS3 was a fantastic machine from day one, but why did it take Sony nearly three years to decide to get that across?
You'd think you'd want to push the "It Does Everything" idea when the thing was $600. Well, better late than never I suppose.
lol I can play PS2 game and install linux, but you know what's funny I don't to either one! My 20gb PS3 didn't have wireless. but I have never needed that also. lol
I wish I was a Nigerian millionaire : (
Bernie's wearing the three keyboard cat moon shirt.
That shirt gets you into any commercial you want!
I like these way better than the Japan and Europe ones.
Japan = Weird
Europe = Boring
US = Funny and informative
Japan: Scarrrry....
[0:29] owow... i thought they canned the creepy person saying "playstation" at the end years ago... good times
You rang? Oh, nevermind...
hey kudos to you for putting the damn video at the front page for once, i'm tired of hitting the break for more...
Nice video
I for one like when theres an image before the jump. Work has youtube blocked so i can never watch videos.
Ah you work at MS eh, give us some scoops.
Obviously they couldn't afford Neil Patrick Harris
excellent commercials.
I loled.
that guy is wearing the amazon/keyboard cat shirt from threadless....if it wasn't 20$ it would be mine.... just another reason why i'll never be buying a ps3
If it can play MKV files I'd buy two right now.
Tversity.
Tversity would mean I'd have to stream my HD movie collection from my PC. What if I wanna conserve energy? Or what if my PC isn't fast enough to play HD videos?
umm... get a better more energy efficient computer.
Get a faster, more energy-efficient PC? Not constructive, I know, I know.
Still, it should play MKV files natively.
Tversity is a bit crap compared to PS3 Media Server, IMO
Don't even bother with TVersity - get PS3MediaServer from http://ps3mediaserver.org/forum/
Good humor. Effective.
Wow, I think I actually liked those.
sony is paying attention
Grand Turismo now!!!
"What´s wrong with him?"
Excellent!
is it just me or did anyone think anything else when they first read "unsatisfied girlfriend"?
dam all those spam messages in my inbox!!!!
They should make a commercial thats says their product dosnt die on you so much and shows blinking lights. That would be a good kick in the nads for their competitor.
Yeah, that would be such a burn on Microsoft!
I think Sony finally brought back the PS9 ad team. That was really a great ad. And the thing about good ads is that it gets people to talk about them, and then the product.
Keep it up Sony!
i just saw the ps9 ad and i must say i completely agree....if they are the same ad agency sony shud stick with them
Who the heck is Bernie Buncalan and where is his blog?
OH my god! Is the old Sony coming back?!
Possibly the best Playstation 3 commercials I've seen (which really isn't saying much, but these are good).
Very effective. Non-vague. Presumably level-headed marketing execs have been re-instated and/or a proper ad agency has been chosen (presumably without personal ties to someone at Sony, lol). Great to see. Man, what were those PS3 ads of the past? *flashbacks*
*trauma*
PS. I have never heard of this Bernie fellow. I should investigate.
i watched them more than once they were funny.......well done sony
im sorry u said something?
I think this is a sign that Sony is on a comeback with the PS3. I mean, they brought back the classic "PlayStation" voice!
woopty doo.
Love em!!!!
299 are you out of your mind?
Nice ads. I also like the subtle incorporation of the XMB with the tagline.
LOL! I hope the UK get adverts like this!
Very nice, but doesn't do much to argue the 35, overweight and depressed study.
Well it's been nice that Sony has had a pretty good sense of humor over all there products becoming known well before its debut. Just like the PSP at E3.
having self-aware commercials ftw. this is advertising done right.
Errr... I'm on my iPhone and I can't view flash videos!
PS3 now shipping at Bestbuy? http://bit.ly/yIwz2
HIGH FIVE SONY
DAMMIT I was gonna wait till it's confirmed that the 360Elite price was gonna go down and get that intead (current 360 RRODed so need new one) but with these commercials; I'm sold on the PS3 Slim. Their old scary commercials scared me away, I like funny and Sony is now funny.
wow, some actually good ads. I'm impressed, another nudge towards a slim
??? Just found this how weird, some strange translation of this article......
"We be seized of to style of penmanship it to Sony, they’ve followed up agreeably forward their “put down kept mystery” employment spectacle jokes with an ad campaign that is fittingly self persuaded. Our only give pain to? That indifferent bullet at Bernie Buncalan — his blog is excellent beneficial. We also packed in not the same video succeeding the make docile. Enjoy."
http://wantitnews.net/?p=10665
299 $ = 208,202771 euro's WTF??
Here in EU it's 299 EUROs = 429,39 $
ARGH!!!
Here in Turkey it's 999 TL = 450€. It's worse than worse.
You know, I always thought that the PS3 price was somewhat reasonable, seeing how much stuff you actually get with it.
You don't have to pay for online membership, a pretty nice blu ray player, internet access, etc.
But now, Sony has me confused..
Why is it that the 120GB Slim is $299 and the 80GB original PS3 is also $299
But get this, the 160GB original is $399.
I'm sorry, but I just really don't think that 40GB is worth a hundred dollars.
And yeah.. maybe it does look nicer, but what it all narrows down to is the same system with pretty much the same specs, not better, not worse.
So, why is the original $100 more than any other PS3.. well that just explains how Sony simply fails.
Apparently I'm the only one who doesn't get it? Who's Bernie? All the top 10 Google hits on the name link back to here or aggregators/spambots mirroring this site.