Madden 10 for Wii sold only 67K copies in August, EA calls overall sales 'discouraging'

We first caught wind that an imperfect storm was brewing for this season's Madden offering shortly after kickoff in mid-August. Now we know that not only has Madden 10 for Wii been sacked at retail, but EA is less than happy with the performance of the franchise as a whole thus far in '09.

IndustryGamers received word from NPD that Madden NFL 10 for Wii -- a game touted as being rebuilt from the ground up for Nintendo's console this year, in part to improve sales -- sold only 67,000 copies in the month of August. In comparison, the PS2 version sold 160K copies, with the Xbox 360 SKU selling the best at 928K. This time last year, the Wii installment of Madden 09 sold ... just about 116K copies.

In the same afternoon, Bloomberg reported that EA CEO John Ricitiello emailed his employees a memo that stated, in part, "It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds." Ricitiello clearly wasn't faulting quality, but rather downward industry sales trends which he admitted "present a challenge." That may be the case, but it doesn't explain the Wii version's shockingly low sales, especially for a franchise that's about as mainstream as they come.

Source -- Madden Wii Sells Just 67K Copies [IndustryGamers]
Source -- Electronic Arts Says 'Madden,' Industry Sales Drop [Bloomberg]

This article was originally published on Joystiq.