48 percent of respondents to a recent Pike Research survey have classified themselves as very or extremely intrested in buying a plug-in hybrid vee-hee-cle, and 65 percent of them were willing to pay a premium price relative to a regular old petrol puffer. This enthusiasm stretched to an average premium of 12 percent which, while encouraging, still won't quite cover the current price gap between hybrids and, erm, monobryds? It would seem, then, that the environmental, fuel efficiency and plug-in ability benefits aren't lost on buyers, but neither are basic principles of economics. Our view on things? What we need is a netbook equivalent in the car world -- a dirt-cheap hybrid that students and hippies can get behind and stimulate the move of all prices downwards.

[Via Autoblog Green]