Greenberg: Price drops affect sales for a few months
Microsoft's Aaron Greenberg told GI.biz that he doesn't expect the recent price drops on Xbox 360 and PS3 hardware to change sales trends permanently. "I don't believe the price cuts that both companies have made will impact the market dynamics too dramatically in the long term," he said. "We typically see a month or two of lifts and share adjustments, but then things tend to settle back to roughly the established market ranking. We do, however, expect that these new lower prices will bring in more consumers that were potentially a bit resistant to the previous pricing in place."
And, of course, these statements come before the rumored Wii price drop, which may reduce even the temporary lifts experienced by the other consoles. Luckily, we suppose, that period will run right into the holidays, when everything sees dramatic sales increases.
