Intel just announced that both BMW and Mercedes-Benz will be shipping Atom-based infotainment systems designed by Harman-Becker in 2012. BMW will make the system available in the 7-series, while MB will put it in S- and C-class vehicles. According to Paul Otellini, these are just the first Atom-based in-vehicle entertainment systems to be announced, and automakers are coming around to "consistent and persistent platforms," so we'd expect this is the start of a very welcome trend. Sadly there was no demo, but we'll be on the lookout here at IDF.

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BMW and Mercedes to have Intel Atom-based infotainment systems in 2012