Apple might be talking a big game about how it's revising the App Store approval process with an oversight board and trotting out Phil Schiller to do damage control at opportune moments, but the process itself is still generating inconsistent and maddening results -- like today's rejection of an app advocating for healthcare reform called iSinglePayer, which was rejected for being "politically charged." Yeah, that's insane, especially since the app just consists of healthcare spending information and a GPS-driven lookup tool for local Congress members and how much money they've received in health-sector donations. Say what you want about the political motivations of the app, but that's a fairly benign set of functions, and it's one that's been echoed by political apps on both sides of the aisle since the launch of the App Store. So why this rejection, and why now, when apps with names like "Conservative Talking Points" have been approved? And honestly, how is it even possible anyone at Apple is dumb enough to reject this without anticipating the firestorm of controversy it would cause? Who knows anymore -- we have a feeling ol' Phil's about to earn his paycheck explaining this one.

P.S.- We're not here to debate politics, so keep it clean down there, mmkay?

[Via Daring Fireball]