AT&T 'hits' back at Verizon's Map for That campaign with an 'ad' of its own
Boy, AT&T sure isn't taking Verizon's Map for That campaign too well. After losing a request for an injunction (for now), the company seems to have decided that the only thing to do in the short term is to start advertising right back at Verizon. Unfortunately, it looks like AT&T threw this one together in a hurry, grabbing a bucket of magnets and a board and sticking them into some abandoned warehouse with Luke Wilson and some Apple-ad-style music. Luke didn't even have time to shave! As for the claims made by Luke's magnetic board, it's hard to take issue with them since they don't really say lot. So AT&T's present and accounted for in this newly minted ad war, but Verizon clearly still has the upper hand... though this is clearly just the beginning. Check out the 30 second spot after the break.
[Thanks to everyone who sent this in]
[Thanks to everyone who sent this in]






















Word, odds are pretty good that if you are using the GPS AND surfing the web AND in a phone call... you're pretty likely to be in the car and about to have an accident so that really doesn't matter.
I'll be honest, I use a Storm (1st Gen) and after hearing a ton of horror stories of iPhone issues - everything from over-heating batteries to horrible battery life to incredibly fragile touch screens - I can't say I would be too thrilled to trade in my CDMA 1x-EVDO Blackberry Storm for an iPhone 3Gs even though my service provider up here in Canada now offers the iPhone.
Can I run GPS and be on the phone at the same time? yeah, I can, that's how EMS finds me in an emergency. If I'd opened a map before commencing the call, I can browse what's on that map while in the call. But I'm usually one to make myself aware of what's around before I start making plans on the phone.
Can I browse the web and run GPS? yeah I can. That's sorta how Blackberry Maps works... or Google Maps... or any other mapping software...
Would I WANT to combine all three? not really, no. Do I need to combine all three? Again, not really, no. Nine times out of ten I have access to someone else's device to do this, that 10th time I usually really don't have a need for it anyways. So please tell me how being able to browse and be on the phone and do GPS all at the same time is such an immense benefit that I need to change myself over to an HSPA network? Especially when it's one like Rogers up here in Canada or AT&T down there in the USA that is simply so spotty and horrifically underpowered that it's a joke?
Actually today by accident, didn't think its possible. I had my navigation going, and a call came in, during the call the womans voice together with my friends voice. Kind of both trying to outyell eachother. What actually happens is the nagivation app caches your route and the gps keeps working. Now that's not voice and data at the same time, bt its the only time I see an actuall use for voice and data at the same time.
Just my 2 cents directly from my droid.
Fight! Fight! Fight!
Clearly this is a fight that is clearly about to begin.
Clearly.
man verizon can actually sue for that ad it was all lies. verizon 3g is faster and in more places and you can talk and surf at the same time i do all the time with my droid.
Are you sure JJ?
T-Mobile could jump in here too. AT&T just said they have the nation's fastest 3G network, but T-Mo just rolled out the fastest one in a few markets.
AT&T should just dump their marketing bunch and hire Apple's full time.
"Name that starts with the letter 'V'"
At least grow a pair and say "Verizon". Printing it on the board but failing to mention it by name...[see previous statement]
You can't surf the web and talk at the same time over EV-DO. You would need to be on WiFi for data in order to talk while surfing. For the record, AT&Ts 3G speeds are most certainly faster than Verizon's. Verizon has more reliable 3G though and also typically lower latency too.
JJ,
I have never heard of CDMA EVDO supports talk and constant internet connection at the same time. You are most likely surfing the web from your cache and not loading a web page. To do the test, try to download an app while you are talking on the phone see if it works.
I'm sure a lot of people are misinformed like JayJay.
Actually jay jay has a good point with respect to the surf and talk at the same time bit. If you are on wifi you certainly can do both at the same time. Verizon would actually be correct to say this is false advertisement since it makes the claim that you can't with a verizon phone at all, when in fact you can(even if it is a bit out of the way). T-Mo and Sprint would also have cases against AT&T since both networks have faster 3G.
No time for phone squabbles... we have a situation here.
Luke Wilson got fat!
AT&T is perfectly correct. I can have the best 3G service in the world... as long as I don't mind standing about 12ft. East of my house. Anywhere else... nothing.
Im going to laugh so hard if Verizon ends up successfully suing AT&T for this ad.
AT&T better be careful, specifically in regards to the first three points.
Either way, Verizons commercials are funny, this is just an "OH YEAH WELL,..... YOU'RE A POO POO HEAD" type of response.
I wonder what the speed of AT&T's 3g network is. Can anyone confirm it?
AT&T may be faster, but what good is it if you're not in a 3G coverage zone? AT&T does have the most popular smartphones. Hopefully the Droid helps to change that. The access to 100K apps is thanks to one particular phone in their stable. Don't think you're getting access to that many apps using most of their phones. Verizon does start with the letter V!
So, by this score board AT&T has put up, my score would be Verizon 4, AT&T 1. I'd add one to the list for AT&T: AT&T has a cool ampersand in its name.
Actually, the issue with not being able to talk and surf on AT&T is not correct. You may be able to on 3G, but with my 1st gen iPhone I cannot. And being the first item in the list specifically says 3G, but the second item does not give any detail as to the network, they are claiming something that they do not do.
o i feel like a idiot lol i just tried to talk and surf and it didnt work i guess the web page was indeed cached. but at&t still sucks
My ATT Speeds range from 600k on the low end to 2.2MB on the high end. Huston, Texas has yielded me the most consistant, fast speeds.
Lean to your left-Lean to your right-
Stand up, sit down-Fight! Fight! Fight!
Just did a Speed Test with iPhone 3GS in Scottsdale, AZ: 700 Kbps D / 300 Kbps U. Verizon sent us a Motorola Droid for review at work and we ran the same speed test yesterday and achieved about 100 Kbps more each way, but we have a Verizon 3G base station on the roof of our office building.
Agreed men, T-Mobile is DEF the fastest in the USA.
where its available...
AT&T to Verizon: The jerk store called, and they're running out of you!
well would you just look at that. like their network, only a few of the magnets actually work. tsk tsk.
@ How do I shot JFK?
One of the funniest posts I have read on here in awhile....I got a good 3-4 minutes of laughter out of that one :) Well done sir
Ya know... I look at all the people I know who have a Blackberry for work on Verizon or Sprint... and I guess voice and data at the same time isn't a big deal for them.
And I didn't even know Verizon couldn't do it until it became a talking point for AT&T's spectacular service...
Incidentally, it's not entirely true that CDMA doesn't support voice and data at the same time. There is EV-DV, but it's never going to be put into use since Verizon is going to LTE instead. So on a technical matter, CDMA does support voice and data at the same time, just not EV-DO, and just not on any actual networks.
It's hilarious on how AT&T keeps bragging about 100,000 apps.
Thank god I'm from NZ, I can watch and laugh (and groan at the pathetic phones, over the top prices, but decent speed and OK coverage down here)
AT&T does seem to be spewing bullshit though.
Have you guys seen the shoddy website they put up as a response?
http://www.att.com/truthabout3g/
it looks so completely rushed :D
Hell, my little brother made more impressive websites when he was taking Dreamweaver 2004 classes in high school!
Go Verizon! At this point, I don't care if you're screwing me with cancellation fees... almost...
In response to the people saying you can surf over Wi-Fi.
I was actually thinking the same thing but then i heard the commercial again, and Luke Wilson says "Who has the 'best 3G experience,' let's compare."
So although i hate to admit it, they are only talking about the 3G experience, not over Wi-Fi
Yo AT&T, I'm really happy for you, I'm gonna let you finish, but Verizon has one of the best coverages of all time...one of the best of ALL TIME!!!
CRIPPLE FIGHT!!!
No...they really couldn't since these are CELLULAR companies and noone is comparing WIFI experiences. The majority of phones on AT&T and Verizon don't have wifi. Just because you can surf and talk at the same time on your Droid while you are at home basking in the warm glow of wifi does not compare with the face that on AT&T you can be in a car talking on the phone and check your email or make dinner reservations online at the same time over 3G.
Don't even...
ATT and the iPhone blow. Android FTW!
@Munky
I have the fastest wireless network ever. It is 1 million times faster than whatever the second fastest network speed is at any given time. It runs in the 3 Petahertz spectrum...
Oh, you don't have access to my ultra-awesome network? Oh well, its still the fastest
I can't wait till T-Mobile flips the switch on their HSDPA+ before then end of the year. Then At&t can no longer claim the fastest 3G network.
http://htcsource.com
@How do I shot JFK?
LEAVE LUKE WILSON ALONE!!!
Seriously though, I noticed at the end of the ad that the AT&T death star isn't a circle, but an oval. Looks like whoever encoded this forgot the difference between a NTSC and square pixels.
Maybe he HAS gained weight, but that image is definitely stretched to
Wow how awesome, ATT was able to pay a celeb to try to defend them, that is almost cute. You know something I know a guy with an IPhone 3GS and he hates it. He is constantly dropping calls, his 3G connection is always being dropped down to EDGE, and even better he loses all connections, voice, EDGE, and the oh so fast 3G when he walks across the street, then it comes back, then it drops....... I would have read this on my IPhone but wait, I don't have one because ATT loses service completely when you step into my house, so I am stuck with the much more reliable and larger Verizon Network which works, even in my basement at 3G speeds.
He looks FAT
someone's been eating his leftover rollover minutes!
Too many milky minutes.
Brilliant.
Luke Wilson sure did let himself go.
That was the first thing I noticed.
Also,
why would I take Luke Wilson seriously?
(paid actor or not)
@glazerorama,
I wanted to make a comment about the camera adding ten pounds but then I said fuck it and decided to just LMFAO at your comment instead.
I said the same thing before reading your comment. Good to know I'm not crazy.
@Porkchop Flavored Cupcake
How many cameras did they have pointed at him? 10?