Apple's jumped into the Verizon versus AT&T fray, according to BusinessWeek, with a couple of new ads -- and, somewhat surprisingly, they come out in full defense of AT&T. Both ads show an iPhone user in the middle of a phone call who multitasks by looking up movie information, restaurant ratings, and many other things over AT&T's 3G network. The ads end with the question, "Can your phone and your network do that?" with a very prominent AT&T logo in the final seconds of the ads.

As I'm personally somewhat on the outside looking in at the U.S. telecom spats, I don't know how much US smartphone users really miss the ability to do simultaneous data browsing and phone calls while on Verizon's network. Based on what I've heard about AT&T's network reliability, however, there are some areas of the U.S. where you'll be lucky to be able to make and receive calls at all, or hold on to a call in progress, much less multitask in the manner depicted in these ads.

What's most interesting about these ads is how favorable they are to AT&T. It's no secret that Apple's been less than thrilled with AT&T over the course of their relationship, and it's even less of a secret how dissatisfied U.S. customers have been with the telco giant. It's understandable that Apple wants to paint the iPhone in a favorable light, but I'm admittedly surprised that they seem to be going to bat for AT&T at the same time. Sure AT&T is their business partner, but from my point of view this smells a lot like telling your family that your less-than-presentable date for Thanksgiving has 'a really great personality.'

Read on to see the ads in action.



Apple iPhone Ad - Did You See My Email? from Arik Hesseldahl on Vimeo.



Apple iPhone Ad - What Time's The Movie? from Arik Hesseldahl on Vimeo.


[Via Engadget]

*Verizon is currently in the process of acquiring AOL, Engadget's parent company. However, Engadget maintains full editorial control, and Verizon will have to pry it from our cold, dead hands.

This article was originally published on Tuaw.
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