Love him or hate him, it seems destined that the FCC's Julius Genachowski will leave as big of a mark on the agency he's leading -- if not bigger -- than his predecessor Kevin Martin did, because he's hell-bent on shaking up the wireless airwaves and landlines he oversees in some pretty huge ways. Pushback from broadcasters is apparently quite strong, but he's reiterated at a conference today that he intends to investigate freeing up TV spectrum for to make room additional wide-area wireless services, a move that certainly seems to make sense on the surface considering that universal broadband to the home -- which could carry all the TV you'd ever need -- is also high on Genachowski's to-do list. The Universal Service Fund, which every American phone subscriber pays into and partly finances rural landline telephone operations where profits are harder to come by, is looking like a ripe target for renovation to bring broadband into the fold, theoretically making high-speed data more accessible to folks of all demographics and geographical affinities. Like the TV spectrum move, the USF realignment is meeting its fair share of detractors -- mainly among rural landline operators who rely on the funds for operation, of course -- but we're definitely gaining confidence that this dude isn't taking "no" for an answer in the long term.

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FCC boss keeps driving home the 'spectrum, spectrum, spectrum' message for wireless broadband