2K expects to take a $30–35 million loss on its MLB business and further adjusted its financial outlook downward following the BioShock 2 delay. While Borderlands and NBA 2K10 helped generate some revenue last quarter, Take-Two's future doesn't look to be paved in gold. "Looking ahead, we remain committed to our goal of operating profitably on a non-GAAP basis;" CEO Strauss Zelnick said. "However, we do not currently expect to achieve that goal in fiscal 2010. We have an outstanding product portfolio, exceptional creative talent and a solid balance sheet, and are confident that these strengths will provide a sound foundation for improved performance."