Sony Online Entertainment is taking an interesting step to help cut down on fraud and gold farming: beating them at their own game. As of today, if you are a Free Realms player over the age of 18 you have the option to use Live Gamer Exchange (LGX), a RMT service set up to allow players to trade virtual goods in Free Realms for real world cash. "LGX for Free Realms allows SOE to make tremendous progress in reducing fraud by providing a secure platform for legitimate player-to-player transactions."
Live Gamer is an established provider of real money transaction platforms, and all LGX transactions in Free Realms will be authenticated through Live Gamer and done without extra fees. It's an unusual approach to the gold-seller problem, but may meld well with the new Free Realms pricing structures in the end as players find they can earn a few dollars in game to offset the cost of advancing in the game.