New information about hybrid SyFy MMO and television show

Back in June of 2008, we first heard about a neat little idea from SyFy -- then the Sci-Fi channel -- involving a combination MMO and television show. The project is still going strong as a collaboration between SyFy and Trion World Network, and now has the intriguing working title of One Earth.

One Earth has since received financial backing from Peacock Equity, a global fund from NBC Universal and GE dedicated to investing in digital media companies (among other ventures).

New video -- featuring Lars Buttler, CEO of Trion and President of SyFy David Howe -- delves deeper into the project. "...we are making this game now with a lot of support from every side," Buttler says. "we can, in this unique setup, do things that other people would never even dare before: create a video game world, a television show, they're based on the same universe, they take place at the same location in the future. They not only promote each other, they literally depend on each other and co-evolve."

For the full story and video, take a look here.