Nintendo promoting Wii and DSi downloads in UK
Nintendo of Europe is planning an unprecedented move to promote its downloadable games: It's going to tell people they exist. The company kicked off a three-week ad campaign in the UK this week, intended to increase awareness of the kinds of things that can be done with an internet-connected Wii or DSi. The initiative will be supplemented by leaflets in retail shops, and signage advertising the availability of Nintendo Points, and it'll all link back to Nintendo's UK site, which features more videos of the Wii and DSi's downloadables.
According to MCV, a Wii-focused ad will highlight the BBC iPlayer, Band Hero DLC, and ... Bonsai Barber. Three different ads will focus on Facebook, the DSiWare Brain Ages, and Dictionary 6 in 1 with Camera Function, the latter two of which coincidentally will come preloaded on the DSi XL.
