Sprint wastes no time touting its unlimited plans over Verizon's

Not since AT&T called an audible to offer unlimited voice the same day as Verizon have we seen this kind of hustle out of a big-four carrier -- though it's only ending in hastily-prepared PR this time around, not any material changes in calling plans. Sprint is countering Verizon's new offerings announced this morning with a release of its own, running the numbers to find that its Everything Data plans at the 450, 700, and unlimited voice bucket levels should save users about $240 a year against Big Red, while comparing Sprint's 1,500-minute family plan with unlimited data to Verizon's 1,400-minute plan yields savings of about $600 annually. For better or worse, Verizon and AT&T have historically viewed themselves as "premium" nationals with justification for charging higher rates than smaller rivals Sprint and T-Mobile -- but depending on where you go, what you do, and how you use the service, the cheaper guys could end up working every bit as well, if not better.