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Panasonic opens first Blu-ray 3D authoring facility


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Ahead of the 3D curve as usual, Panasonic is first yet again with its Blu-ray 3D Advanced Authoring Center. A perfect fit with its upcoming product lineup and focus on 3D, the setup promises to deliver movies on discs as soon as this spring. VP Jeannine Patton claims it "leads the industry" in MPEG-4 MVC technology, which it should, since Panasonic was instrumental in creating the 3D Blu-ray specification. We'll wait until a few discs have actually been pressed and reach stores before we decide how good a job it can do of bringing the 3D movie experience home.

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