For 240 Cryptic Points, you can purchase the Klingon race, and for only 80 Cryptic Points you can purchase the Ferengi race. Each race comes with a few race-specific traits -- Warrior and Honorable for the Klingon, Immunity and Acute Senses for the Ferengi -- and the ability to choose two more. Purchasing the race unlocks it for every character slot on the account.
Most pre-order packages included Cryptic Points, so the races will essentially be free for many players, but fan reaction was mixed regarding the addition anyway. Many players felt it to be a bit of an underhanded move, with the phrase "nickel-and-diming us" being batted about frequently. Meanwhile, a similar number of players pointed out the free points that came with pre-order as well as the increasing frequency of microtransactions in MMOs these days, and moved on.
No matter which side of the argument you fall on, if you are interested in learning more about these two new races, you can take a look here.
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