Speaking to GI.biz, Ubisoft's European Managing Director Alain Corre made it clear that the company plans to begin releasing new iterations of its major franchise titles every 12 to 18 months. Corre noted that his company is working toward the strategy, but stressed that each title "needs to be different enough from the previous SKU to make sure you're not tiring the franchise or the consumers." Corre pointed to the Call of Duty series as the best example of consistent releases and consistent quality, saying, "They never compromise on quality, which is exactly what we're trying to do with our brands now."
His remarks strike a familiar chord, as Ubisoft CEO Yves Guillemot shared similar comments during a financial conference call earlier this month. Guillemot then stated the company's goal of releasing more games more often, though he was careful to say that it still plans to invest in creating better game engines and development tools in order to avoid the franchise fatigue that seems to pervade certain titles.