As we reported earlier this morning, the Allods Online item shop went live during open beta today, but the player feedback wasn't exactly positive. The main issue here being what fans felt were unusually high prices for in-game items.

Tonight, gPotato officially responded to the outrage, literally apologizing for the communication breakdown that happened today. "We made a mistake by not letting you, our most passionate players know when the item shop was going to go live and we didn't make the effort to learn more about how all of you feel regarding the contents of the item shop." Later in the statement, they've clarified a major concern on the minds of those interested in making Allods their main MMO: "You can still enjoy the entire game without ever having to spend a single cent."

When asked for a comment, Associate Producer Darren Allarde said to Massively, "We really appreciate the support from Massively.com and its readers. Again, we read every piece of feedback, so if there are comments anyone would like to make regarding Allods Online, please send it our way!"

Be sure to take a look at the entire official response for more on how the Allods team hopes to rectify the situation, and how you can contact them with any concerns you may have.

This article was originally published on Massively.