The basic conclusions drawn by the study to boost marketing muscle: Utilize social networking and mobile marketing, show actual gameplay, make websites that are relevant to users and give incentives for registering on said websites (cheats, discounts, etc.). The study also notes that marketers should focus on "what's new" when marketing sequels.
Most of the points seem in line with the kinds of things gamers have been saying for years, especially the note about actual gameplay footage; just read the comments on any CG trailer posted on Joystiq and you'll see. There are some interesting ideas in the study though, particularly using mobile phone marketing for "on-the-go" coupons. Instant discounts from the ether? Yes, please.
Alas, the study offers no tips for marketing Wii titles. For now, we'll assume that most companies will stick with the usual Wii marketing strategy: Don't even bother.
*Download the complete report [PDF]