Art Lebedev's Segmentus clock gives you a digital reading using its analog hands
We're not quite sure whether you need a really active or a really idle mind to come up with this, but the dudes over at Art Lebedev Studio have just unveiled their latest conceptual design. Continuing the theme of faux-Latin names, this is branded the Segmentus clock, and sports hands just like an antiquated analog clock, but unlike an analog clock it seems to have a good 20 or 30 of them. Working in unison -- you might call it like clockwork, but we'd rather you didn't -- they then produce a digital time reading, which might not be easy to read, but we're sure will tickle all the artistes out there. Art Lebedev calls it "true postmodernism," and you can find a live demo on the company's site at the source link below.
[Thanks, Danil K.]
[Thanks, Danil K.]


















10 years later... "SEE I TOLD YOU THIS CLOCK WAS THE BEGINNING OF SKY NET... BUT NOOOO THAT WAS WAY TOO FAR FETCHED COMING FORM A PEDOBEAR"
@Pedobear
The ALL CAPS FOR CRUISE CONTROL does make you +1 awesome though.
Also, this clock is not very intelligent, I'd go as far as calling it stupid. But then it'd feel bad. Is this how Skynet starts?
@Coptician
the silent is always deadly ^.^ trust me... i have much experience :D
@Pedobear skynet has nothing to do with this, pedobear.
@emopoops
you guys aren't into the whole sarcasm eh?
o.O
@Pedobear
Well, this means that there's no sarcasm in his name too. Ewww.
@Pedobear
Sarcasm -> lowest form of humor. It is there for people who actually DO indeed lack any other sense of humor!
You can't deny it, Lebedev innovates.
@Mediumjones if by "innovate" you mean "get-crazy-drunk-and-write-down-ideas-at-3-am-and-then-actually-follow-through-with-the-design-the-next-day" then yeah, Lebedev really innovates.
@ravissimo I do that all the time, but I end up soaking all my ideas in urine
@Mediumjones No they don't - Art Lebedev stole this idea from Humans Since 1982.
http://www.youtube.com/watch?v=zbulAxkeMbo&feature=player_embedded
@mmcs while that clock is fucking awesome...
i don't really think it's a very clear cut steal... but yes, it is similar
@Mediumjones We've asked him about this idea not being that new and this is what he has pointed into http://tr.im/alcockrpl
@ravissimo That's how all the great ones did it.
@Mediumjones lebedev seems like a prick
the 1 and 7 is ugly. but interesting good concept.
if unreliable at best.
there is no 7.
@UbbeDall There is if you click through to the site.
@xKingx I agree, the one needs the whole slash gone, or at least half. The seven should either come down then over, or just straight down.
Does Lebedev have an advertising agreement with engadget? I mean, I don't see other designworks getting this much coverage:
http://www.engadget.com/tag/ArtLebedev/
@NaterGator
The Engadget editors aren't omniscient. If you know about an awesome new gadget from a different design school, tip them off! That way everybody wins.
add some serifs.
@ndugu
Nice.
Indeed serifs would help with readability
im not quite sure whether you need all those hands!
Wow I want this!! now!
Machines that do the simplest things in overly complex ways are always the best! Pancake machine anyone?
So it's a digital quartz crystal clock feeding a controler that's displays the time with analog hands to emulate the readout of a digital clock..... Wow....
They Made a complcated Complication (horology).......
Segmentus is to design what onanism is to sex
I need this.
I really don't like the way 3's and 7's are represented (looks very scrunched up, not how digital clocks display them), but I would still totally buy this.
Only three of them will be made and they will go for $30k each. Pre-orders start tomorrow.
The device won't ship for 2 years and will require an extensive beta period...
@Sofabutt: "Only three of them will be made" -- and only two will be sold.
Where do you buy one?
I collect flip digit clocks and I would totally buy this.
Blah, after my Optimus Maximus disaster I'll never buy another Art Lebedev product.
Sort of like the old "flip the cards over" digital clocks...only less legible.
Anything Art Lebedev or Phillip Starck is synonymous with phony bank robbers playing with minimalism...
i just stumbled an engadget article. when does that ever happen?
i like the concept, but i'd prefer it more simplified, legibly.
for example, backwards E for a 3, upside down L for a 7, backwards 5 for a 2, upside down h for a 4, etc.
@xrs10
but then i guess it wouldn't be artistic enough.