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Art Lebedev's Segmentus clock gives you a digital reading using its analog hands

Vlad Savov

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We're not quite sure whether you need a really active or a really idle mind to come up with this, but the dudes over at Art Lebedev Studio have just unveiled their latest conceptual design. Continuing the theme of faux-Latin names, this is branded the Segmentus clock, and sports hands just like an antiquated analog clock, but unlike an analog clock it seems to have a good 20 or 30 of them. Working in unison -- you might call it like clockwork, but we'd rather you didn't -- they then produce a digital time reading, which might not be easy to read, but we're sure will tickle all the artistes out there. Art Lebedev calls it "true postmodernism," and you can find a live demo on the company's site at the source link below.

[Thanks, Danil K.]

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