"More than 200 companies have joined a boycott of Beck's program, making it difficult for Fox to sell ads," the Washington Post reports. "The time has instead been sold to smaller firms offering such products as Kaopectate, Carbonite, 1-800-PetMeds and Goldline International. A handful of advertisers, such as Apple, have abandoned Fox altogether. Network executives say they believe they could charge higher rates if the host were more widely acceptable to advertisers."
Given that Fox has the largest cable news viewership in the US, Apple's decision to boycott them was no small decision, especially with the impending launch of the iPad. Then again, Apple doesn't have a problem garnering media attention; it'll probably still penetrate a majority of the mindshare market without running a single iPad ad.
[Image from sodahead]