Schilling felt confident in his endeavor from the very beginning, making an initial investment of $5 million and hiring a lineup of very familiar names including R.A. Salvatore, Todd McFarlane, and several others. Once the project was underway, he increased the investment in a big way: "I have put the majority of the money I've earned in my life on the table. If I make another financial investment, I will have crossed the point of no return from a personal investment and company standpoint."
The financial and personal commitments have been significant, as with any large business venture, but Schilling remains very confident in the project: "I have no doubt I am on the cusp of creating a multi-million dollar company[...]"
Take a look at the full story on Gamasutra.