It's taken three years, but one of the big boys may finally have an answer to the RED ONE
camera -- the device that took the cinema world by storm in 2007 as the first affordable digital movie cam with a 35mm, full-frame sensor, 4k resolution, and rugged good looks. Venerable camera-maker ARRI has finally revealed both the full specs for its upcoming ALEXA digital camera and
reconfirms Hollywood's propensity for over-capitalization. Regarding the specs, you can color us impressed. The ALEXA is something of a follow up to the ARRIFLEX D-21, the company's first foray into digital cams, but besides writing data in 0s and 1s the two cameras share little in common. ARRI is positioning the ALEXA to compete directly with the RED ONE (and forthcoming EPIC
cameras), so you can expect a price point in the sub-$60k range. Besides the low price tag (for a professional movie camera), a few newly-announced features may have indie-shooters on a budget thinking hard about picking up an ALEXA for their next bit-crafted, cinematic yarn. We'll break it down for you after the break.