Google's also going to be supporting the format as an option for YouTube playback, so that should drive adoption in a big way -- if you're running these latest Firefox or Chromium nightlies you can actually try it out now. The big question, of course, is whether Apple and Microsoft will roll WebM support into Safari and IE and onto their mobile platforms. We'll see -- Google definitely has the ability to push a format into the mainstream.
Update: Industry support announced at I/O -- including Adobe, who'll be rolling VP8 support into Flash Player. Take note of the hardware partners, though: AMD, ARM, Broadcom, Freescale, NVIDIA, Qualcomm, and TI, among others. Missing in action? Intel.
Update 2: The always-reliable Mary Jo Foley at ZDNet says she's heard Microsoft will be supporting WebM in IE9. That's a big deal if it's true, but we'll have to wait for confirmation -- IE9 isn't due out for a year, so a lot can change in the meantime. Fingers crossed.
Update 3: Microsoft's made an official statement on its blog -- while the company is "all in" with HTML5, IE9 will only come with H.264 installed be default due to technical and IP concerns. HTML5 / VP8 playback will be supported, but users will have to download and install the codec separately, which doesn't bode well for widespread adoption. Here's the money quote:
[Thanks, Sean]In its HTML5 support, IE9 will support playback of H.264 video as well as VP8 video when the user has installed a VP8 codec on Windows.
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