Playdom adds Acclaim Games to its portfolio

Back in the way back when of 2006, a group of private investors got together and decided to purchase the Acclaim name. Resurrecting the company -- the name's built-in brand awareness was a major factor for the purchase -- the new Acclaim Games aimed to grab its own slice of the casual gaming pie. Since then, it's managed to accrue 15 million subscribers through its website, offering a plethora of free-to-play casual MMOs.

And now casual gaming giant Playdom has gone ahead and acquired Acclaim. The press release (PDF link) highlights Acclaim as the perfect fit for Playdom's hefty catalog of social titles. "Joining forces with Playdom is a natural fit," said Howard Marks, Acclaim CEO and the man who will oversee Acclaim operations for Playdom and have an active role in the parent company's business development division. "Both companies share the vision of connecting people globally through quality social games. Our deep expertise in building multiplayer online games and Playdom's vast player community will help us bring out the next generation of social games."

Exact figures for how much Playdom spent on Acclaim are currently not available.

[Via Big Download]

Source - Playdom announces acquisition of Acclaim Games Inc. (PDF)