This is what e-magazines should have always been. A sparkling layout, embedded animations, video and audio. Compared to what Wired has done, the other magazines offered, like Time and Popular Science, feel pretty much like tarted up PDF files.
Adobe created the translation for the iPad for Conde Nast, publisher of Wired. Originally, it was going to be Flash based, but when Steve Jobs put the clamps on that, Adobe re-did everything in Apple-approved Objective-C.
Wired for iPad, released today, is a dazzler. There are 3D renderings you control by moving your hand, videos that look crisp, and some interactive features that are very helpful in getting a full understanding of the subject matter. I especially enjoyed the tour of the Mars missions, the tribute to the Industrial Light and Magic special effects factory, and the interactive view of what is inside Worcestershire sauce. Many of the ads are interactive as well, finally giving readers a reason to learn more about a product.