If you're looking for the latest updates on the Gulf Oil Disaster, you're probably not wondering "how BP is helping," but that hasn't stopped the company from snatching up keywords on various sites. "We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts in the Gulf," BP spokesman Toby Odone told ABC News. We regret to inform ol' Toby that if it cannot manage the oil spill, managing its PR is not going to placate anybody.

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BP damage control extends to purchasing search terms like 'oil spill' on Google, Yahoo